Performance is what drives our recommendations and all our activities. Performance will add to the price of the finished product. Just look at the performance difference between a Kia and a BMW. The cost of delivering that added performance can be significant.
In order to get the best performance for our customers we only use the best equipment head and shafts available. This means we add the cost of an after-market shaft to the retail cost of a club to achieve that performance. The after-market shaft adds significantly to the final cost of the shaft but also adds much of the performance we deliver.